Coutts
The challenge
Coutts Bank needed a visually compelling report to accompany its research on serial entrepreneurship, titled Beyond the First Business: The Myths, Risks, and Rewards of Being a Serial Entrepreneur. This project aimed to guide high-net-worth clients and aspiring entrepreneurs by exploring the motivations, challenges, and dynamics unique to serial founders.
What I did
I designed a custom 25-page report with a bold, simple color scheme to enhance readability, using distinct chapter markers and concise key takeaways. Custom icon illustrations and tables of information highlighted important data, making complex findings accessible. The final piece was delivered in a unique, square-shaped booklet to make a lasting impression.
The results
The report was well-received by both Coutts Bank and its audience, successfully positioning Coutts as a thought leader in entrepreneurial guidance. Its clear design and structured layout allowed readers to engage meaningfully with the insights, reinforcing Coutts' reputation as a trusted advisor for high-impact entrepreneurial journeys.
