Barclays
Client
Barclays Bank / Centre for Entrepreneurs
Location
London
Date
2015
The challenge
I worked with Barclays Bank to create a bespoke 32 page report on their joint research project Shattering Stereotypes: Women in Entrepreneurship.
The report unraveled how gender influences entrepreneurship and required a clean, focused visualisation of the paper's findings. Infographic elements were integral to the display of larger data sets in a way that was easily digestible, alongside clearly sign posted text treatments.
What I did
I used Barclay's core two-tone blue and flat white colours across the report. Simple, custom-designed icons are used throughout to illustrate specific areas of interest, findings, or industries. Visual representations of data through bespoke bar, pie and illustrative graphs was also used consistently across the report.
The results
Barclays featured the report on their website. It was also featured in The Guardian, The Sunday Times, and Womanthology.
